Michelle Golden of Golden Practices has a great post today entitled, "If Internal Communication is Poor, Can You Still Have A "Great Culture?" She warns that firms that take their 'great culture' for granted are playing with fire. She lists seven ways in which firms undermine their 'great culture' by failing to communicate personally with people about important things:
#1 - Notifying people by memo or e-mail about their colleague, even manager, having been "let go"
#2 - Relying on the informal gossip chain to replace formal presentations of "state of the firm" or goals, visions, and other important news or changes
#3 - "Leakage" of preliminary information (often by owners to select team members) about pending policies, pending raises or bonuses, or other critical economic information, such that a mention or two to friends means pretty soon the whole firm "knows" -- often it isn't even final so the info may be wrong(!)
#4 - Rolling out new programs or policies by memo or e-mail with no formal presentation to personally introduce it, frame it with appropriate background information, answer questions, and create enthusiasm
#5 - Not telling people (hopefully publicly!) that they have done a great job
#6 - Not telling people privately AND constructively how they could do something better
#7 - Telling people anything personal, corrective, or negative by e-mail (and cc'ing others is a very, very bad idea)
I have a few more failures of communication that undermine what would otherwise be a great place to work:
#8 - Not communicating with the firm about new hires (and not being prepared for their arrival)
#9 - Not telling people that a program, initiative or policy has been abandoned (possibly due to lack of enthusiasm or appropriate communication in the first place -- see #4)
#10 - Promoting someone or changing their job description and failing to clearly communicate the change to others on the team - particularly where the change involves a change in authority or chain of command
#11 - Not communicating the 'big picture' to the whole team - failing to let people know how their role contributes to the whole, not informing the team of the results of an engagement or not reporting feedback from clients
and to make it an even dozen:
#12 - Not listening(this could be a list in itself!) - actively discouraging input or acting in a way that sends a message that the other person isn't valued (not being 'present' for the communication - answering emails, doing paperwork or taking calls during the conversation or meeting, having side conversations, or focusing on the intended response rather than being open to another point of view)
Take a good look at the way your firm communicates, and make sure you aren't ruining what would otherwise be a 'great culture' by making these mistakes.
Dina-
An excellent point. So much can be said about effective listening. There has to be a plan of action - a way to respond.
I know lots of firms that are afraid to seek feedback or input because they are afraid of the 'inappropriate' or unrealistic feedback. They forget that sometimes these are good opportunities to educate others about the firm's vision and objectives. Listening and taking feedback and suggestions to heart doesn't mean the firm is required to follow every suggestion - it just means that they need to respond appropriately - which can mean thanking someone for their feedback and explaining why their idea can't be implemented.
Thanks for your comment!
Posted by: Allison Shields | March 29, 2006 at 06:49 PM
Right you are, Allison. Listening is a much underrated tool for creating or maintaining an employee-friendly culture. However, most firms fail to listen properly.
Listening without a plan for action is ineffective. Most employees want to know that if they take the time, effort and risk to offer feedback on firm matters that someone will actually act upon their suggestions.
Failing to design and communicate the action plan for feedback to employees is a sure way to build mistrust. I’ve seen many instances in my work as an Ombuds where good intentions were thwarted by inaction. Employees became skeptical and thought of any effort as ‘lip service’.
So to those firms that pride themselves on having an ‘open door policy’ to listen to employee concerns and interests I have one simple question: what happened next?
If the answer is nothing much, you’re creating a culture, but not the one you intended.
Dina Beach Lynch, Ombuds
http://www.workwelltogether.com
Posted by: Dina Beach Lynch, Esq. | March 29, 2006 at 06:34 PM