Is Your Law Firm Using Marketing as a Spare Tire?

I love those clever signs outside of churches and other institutions. A local church has this posted right now:

"Is prayer your steering wheel or your spare tire?"

That quote got me thinking about law firms and business development. Are lawyers using marketing and business development to steer their firms in a purposeful direction, or is marketing a stop-gap measure that lawyers only turn to after trouble has already found them?

Certainly, times of economic turmoil are NOT the time to cut back on your marketing and business development efforts. Those times ARE the best times to step up your focus on satisfying (or better yet, delighting) your current clients and developing new business. Unfortunately, if the vehicle is already crippled, it will be even more difficult to catch up, let alone get ahead. Don't wait until you need the spare tire.

Set your firm's direction by:

• Identifying your target clients

• Defining the value you and your services provide to those clients

• Articulating that value to existing and potential clients regularly

• Ensuring that the activities you engage in on a daily basis further that value

• Staying in close contact with your target clients

Need help defining strategies to develop business in a tough economy? Want to find ways to increase your visibility and foster good client relationships without breaking the bank? Visit my website or contact me to see how I can help.

Comments

[Legal Onion]

Hi,

Very interesting article.All your tips has helped me a lot to begin participating in social media.Thanks!!