Gina F. Rubel has finished her final blog post in her "Social Media for Lawyers" series on The Legal Intelligencer blog. I recommend that you read (and bookmark) the entire series. If nothing else, ABA Techshow has reinforced that lawyers who want to compete in today's legal market need to be flexible and take advantage of the technology available to them. Richard Susskind, yesterday's keynote speaker, went as far as saying that social media is going to become the next email - in other words, a daily essential.
The last post in Rubel's series focuses on JD Supra, which has been described as the place where "what you know connects with who you know." Rubel's article does an excellent job of showcasing JD Supra's advantages for lawyers and the opportunities presented to lawyers who contribute to the site. One of the huge advantages: you post your content once on JD Supra, but it doesn't just sit there. JD Supra pushes that content out in various ways to targeted groups. In essence, posting a profile and contributing content to JD Supra gets you free PR directy to the individuals and groups most interested in your arear of law.
The best way to market your law practice is by demonstrating your expertise. That's tough to do with new or potential clients, but JD Supra provides lawyers with a way that clients, strategic alliances, referral sources and others can 'sample' a lawyer's work by viewing work product, articles, etc. contributed by a lawyer or firm to JD Supra's site.
If you do one thing to market your practice this month, make it JD Supra.
Comments