The Busy Lawyer’s Guide to Success - Essential Tips to Power Your Practice by Dan Pinnington and Reid F. Trautz is one of the ABA Law Practice Management section’s newest books. This book is only 132 pages long, but it is packed with powerful insights and tips for your practice. It’s small enough to fit into any lawyer's bag or briefcase and it belongs in every one.
An easy read, the book is broken up into sections and provides short, to the point statements that can be implemented easily and effectively. If you choose one section (or even one page), take the tips to heart and take action, you’ll see a difference in your practice.
If you’ve ever attended ABA Techshow, you know that the ’60 tips’ sessions are among the most popular and well-attended sessions in all of Techshow. This book is like an extended version of one of those lightning-fast tips sessions. It’s broken down into these essential sections:
- Client Service
- Marketing and Client Development
- Technology
- Coping with Email (it’s such a pain it needs a chapter all its own)
- Making (More) Money
- Ethics & Professionalism
- Management, Operations and Staff
- Strategy and Planning
Yes, the book is short. It’s written that way on purpose. The authors, busy, active lawyers themselves, know how valuable a lawyer's time is. They know you don’t want a big heavy book that you aren’t going to have time to read anyway. They’ve dispensed with long explanations and extra verbiage and distilled the book and each of their tips down to its core. The result? You get a book filled with just the ‘good stuff.’ You don’t need to search it out – it’s there on every page. For those of you that want more, they’ve included a Learning More section which points you in the direction of other resources on these topics.
Creating a book that’s comprised just of those golden nuggets undoubtedly took an awful lot of editing. It’s often easier to write something long than it is to write something short, because the short takes more editing. Your words need to be more precise. So if you’re wondering whether this ‘little’ book is worth the ‘big’ price, think about how much time (which, unfortunately, for most of you still translates into billable hours) these two guys saved you by giving you only the good stuff.
Still don’t believe me? Perhaps this will entice you:
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Check out pages 25-28 for a step by step individual marketing plan that you can start working on today.
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To find out which are your highest and lowest value clients, use the client report card found on Page 65.
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Learn how to conduct productive meetings by incorporating tips from pages 94-96 and 102-105.
You can get your copy of the book through the ABA ($69.95 for non-members, $44.95 for LPM members), or you can pre-order it from Amazon.com for $44.07, but it isn’t available yet.
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