Readers of the Lawyer Meltdown Newsletter know that I am a fan of the ABA Law Practice Management Section's monthly webzine, Law Practice Today. It's a great resource for lawyers in the areas of practice management, marketing, finance and technology. I was honored to have been the issue editor for the December 2010 issue of Law Practice Today, with the theme: Marketing: It's not an Art, It's a Science.
It's a new year, and a lot of lawyers I've been talking to are energized to get back to work and to try out some new ideas or simply to focus more on developing their practices, rather than focusing so much on cutting costs or hanging on as tight as possible to their existing clients. If you're looking for some inspiration, look no further than the December issue of the webzine:
Want to start small? How about using your email signature to brand your practice? Get expert tips from Rex Weston in How to Create Effective HTML Email Signatures.
Wondering whether trade shows might be a good way to market your practice? Get tips from Ed Poll's article, The Art of Tradeshow Marketing.
Finally ready to dive into social media? Check out my article on cultivating online relationships - (for business).
Wondering what makes clients choose one lawyer over another? Find out about buying criteria from Steve Shaer's article, Why Does a Client Choose a Particular Lawyer?
Is public relations a viable marketing option for lawyers? Hear what Paramjit Mahli, former journalist, PR consultant to lawyers and founder of the SCG Legal PR Network has to say in The Missing Link: How Lawyers are Failing to Maximize Public Relations in their Practices.
Need some help? Find out what Jamie Spannhake learned from talking to all kinds of coaches about Using a Professional Development Coach to Build Your Practice.
In addition to the theme articles each month, the webzine includes articles on the other core areas as well - this month they included an article on management lessons you can learn from the Rocky Horror Picture Show and how you can maximize your use of Word.
Even if you are not an ABA member, you can read Law Practice Today on the web or subscribe to the webzine for free. I hope you find it to be a valuable resource for your practice in 2011!
This was exactly what I was on looking for. I am going to occur again to this weblog of course!
Posted by: DoubleVpn | August 03, 2012 at 06:25 AM