Which Marketing Method Should You Choose?

One of the most common questions lawyers ask about marketing is, “Which method is the most successful?” My previous post, Why Blindly Choosing Marketing Tools Doesn’t Work – Know Your Target Market, gave one reason why answering this question is more difficult than it might seem. No marketing method will be successful if it doesn’t target the right clients. That means you’ve got to know a lot about who your ideal clients are, where they are, what they need and how you can help.

Here are some additional questions things to think about before you choose (or reject) a particular marketing method:

• How will you define ‘success’ or ‘failure’ of the method?
• Is this method one that is likely to reach your ideal clients?
• Is the message one that will appeal to your ideal clients?
• Is the placement one that is likely to reach your ideal clients?
• How does this particular method fit within your overall marketing plan?