Do Something! Ask for business, Part II

In my previous “Do Something!” post, I talked about asking for business. Here are a few quick ways to ask for business:

On your invoice – thank clients for their business, remind them of your other practice areas, and include a statement that indicates that you’d love to work with them in the future or to help their colleagues, friends, etc.;

Include a request for business in your print or e-mail newsletter

Offer a ‘free’ consultation, needs analysis, document review, or periodic follow up as part of your service to determine whether the client has additional needs that  you might be able to address, and let the client know what you can do to solve those problems or take advantage of those opportunities;

Ask former or existing clients what you can do to get more business from them;

Request that clients to forward your newsletter or articles to others they think might be interested in the topic or your services;

Send a survey to clients requesting their feedback and include a note about additional business or referrals;

Strike while the iron is hot — when a client expresses satisfaction with your services, ask them if they know of others that might benefit from your services, and ask them to pass your information along. Even better, ask your clients to introduce you (either virtually, through a cyber-introduction or in person) to others that might benefit from your services.

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