Love to tell war stories? If so, your marketing’s half done!

Are you looking for ways to differentiate your law firm or to put some ‘pizzaz’ into your marketing? Do you love to tell war stories? If so, you’ve got ready-made marketing content. You may not be comfortable using testimonials, or the ethical rules of your jurisdiction may restrict your ability to use them. But war stories – otherwise known as case studies – are usually fair game, as long as they’re not misleading and it’s clear that you aren’t guaranteeing results. (Check the rules of your individual jurisdiction to be sure).

Why would you want to use war stories in your marketing materials? Because stories sell. They’re a way of demonstrating your experience, your expertise and your skills rather than just talking about them. And war stories or case studies can usually be told to demonstrate the key benefits that your services provide to clients without compromising client confidentiality or giving details of your client’s business or identity.

So brush off those war stories and add them to your marketing materials as a way of demonstrating why clients should hire you to represent them.

Need help writing those case studies or figuring out how to use them? Contact me to see how I can help.