Do Something! Focus on giving

In these times of economic decline, it’s easy to fall into a scarcity mentality and to cut back on what goes out and focus more on what is coming in. But while it may make sense to revisit your financials and look for ways to save, don’t be penny-wise and pound-foolish – particularly when it comes to your network and your employees.

What goes around comes around, and what you give tends to multiply. So don’t stop doing pro bono work, providing reasonable perks and appreciation to good employees and loyal clients. And if you’re stepping up your marketing and networking efforts, don’t view those efforts merely in terms of what you can get out of it and what new business you can bring in. Focus instead on what you can do for others, what resources and information you can offer to help others reach their goals.

When you do good things for others, they remember you.