Will Lawyers Move to Value Pricing?

Late last year, I engaged in a bit of a debate with David Giacalone of f/k/a about value pricing and alternative billing for lawyers. Ron Baker, a well-known proponent of value pricing, didn’t join the debate directly, but he did post some comments on the Vera Sage website about the continuation of the debate over value pricing for lawyers.

Baker opines that two factors may push lawyers toward value pricing, neither of which is the current economic crisis. Instead, Baker believes that the unsustainability of the billable hour model and the competition for legal talent will be the driving force behind a switch to fixed fee pricing for law firms. His post, and indeed the whole Vera Sage site are recommended reading for any lawyer or professional services firm seeking information about switching to fixed fees.