Do Something! Social Media Checklist
I am a list person, and I especially like checklists. Many tasks or projects are repeated throughout the week, month or year in any law practice, but that doesn’t guarantee that something won’t fall through the cracks or that steps won’t get skipped, either as a result of being forgotten or as an attempt to take shortcuts.
Checklists are another way to ‘get everything out of your head‘ and to focus on the task at hand, rather than on the specific steps that need to be accomplished.
Checklists can also be helpful for training new employees or as a handy ‘cheat sheet’ for those who don’t perform specific tasks regularly.
Many lawyers and law firms are still new to social media, and often, their efforts are haphazard and ineffective at best. MaximizeSocialMedia.com has developed a social media checklist to help you identify potential gaps in your social media strategy and implementation and fill them.
The six steps begin with who should be in charge of your social media campaigns (not an intern!), cover setting goals and developing basic guidelines for your “brand,” establishing and documenting processes, and forming an official social media policy for your firm.
The Social Media Implementation Checklist – An infographic by the team at Maximize Social Media